Consumer Experience – Beyond the Metrics

It’s a bit far out so bear with me…..”Consumer Experience – Beyond the…”………”MATRIX”.

I love the movie, “The Matrix”. It’s about a computer hacker that learns from mysterious rebels about the true nature of his reality and his role in the war against its controllers.

Whilst it is a long shot, I see the computer hacker as the “consumer”. We are in an era where we can hack the code and demand what we really want. And this……puts the controllers on the back foot. It will be interesting how brands react and who will ultimately capture the imagination of our consumers. It’s a tough, complex environment. Large corporates are certainly challenged with making sense, understanding complexity and navigating a path that is adaptive, entrepreneurial and innovative.

“I’m not here to fit into your world. I am here to create mine.”

Side note: Can’t find who to credit for this quote!

Following on from the Matrix lessons:”You can only serve others and help them through their journey when you choose to take the red pill. Taking the red pill will enable you to fulfill the task of understanding yourself and reaching your full potential. It is only then that you can reload yourself into the system to save the day”.  (Many thanks to Germán Ocampo for this conclusion….)

I have just signed up for the “Understanding Customer Experience” course  https://hhk3.kau.se/uce/

I am looking forward to “unpacking” consumer experience, moments of truth, interactions and “all you can eat” consulting jargon. I have high expectations for this course. Whilst I am ok to get the theory, I want to have some very practical application. Since the course requires a blog per module, we should get a pretty good idea whether or not it fulfills expectations.

Organisers are:

Service Research Center – CTF
CTF is one of the world´s leading research centers focusing on service management and value creation through service.

Karlstad Business School

Karlstad Business School at Karlstad University started in 2009 and today has close to 2000 students.

#here2create #consumerexperience #creator #creativity  #uce72.